With biohacking and breathwork becoming increasingly mainstream, a new wave of devices is emerging to make these practices more accessible, measurable, and actionable. DOJO Air is positioning itself at the center of that movement, introducing what it calls a new category: breath training.

At its core, DOJO Air is a smart, handheld device paired with a proprietary app that transforms breathing into something quantifiable, trackable, and trainable. From athletes to high performers to everyday wellness users, the platform aims to bring structure and feedback to a practice that has traditionally relied on feeling alone. And with its upcoming DOJO Air Kickstarter, early adopters are already paying attention.

“Breathwork shouldn’t feel confusing or out of reach,” says Ira Hayes, Founder of DOJO Air. “Breathing is the fourth pillar of health. When you understand it and train it, everything improves, from how you perform to how you recover and how you handle stress.”

What is DOJO Air?

While breathwork has gained popularity in recent years, most people still lack a way to measure whether it is actually working. DOJO Air bridges that gap by bringing data into the equation.

Inspired by spirometry-style measurements, the system captures inhale and exhale volume, airflow, and breath-hold capacity, then feeds that data into the DOJO Air app. The app analyzes performance in real time, delivering guided sessions and tracking progress over time.

Unlike clinical systems, however, DOJO Air is designed for everyday use. The experience is simple, guided, and interactive, making breath training accessible without sacrificing depth.

“We’re moving breathwork from a vague wellness practice into a measurable discipline,” says Hayes. “When you can track and train your breath, it becomes a real lever for performance, recovery, and control.”

A Kickstarter to kick things off

On May 12, DOJO Air will officially launch its Kickstarter campaign, inviting early supporters to be part of what the company believes is a category-defining product.

Kickstarter has become a proving ground for breakthrough consumer technologies, and DOJO Air is leveraging the platform to build a direct relationship with its earliest users.

“We chose Kickstarter to build a direct connection with our community from day one,” says Craig Olson, CEO of DOJO Air. “It allows us to engage real users early, gather feedback, and evolve the product alongside the people who believe in it.”

For backers, the appeal goes beyond early access. Campaign supporters often look for products that introduce something entirely new, not just incremental improvements. DOJO Air positions itself as exactly that: a “breath intelligence” platform that turns one of the body’s most fundamental functions into a trainable system.

What sets DOJO Air apart

While the wellness technology market continues to expand, few products focus specifically on breath as the primary input for performance and recovery.

DOJO Air stands out through its emphasis on real-time feedback. Using light cues, guided pacing, and app-based analytics, the system creates a closed-loop training experience. Users are not just breathing; they are actively training with measurable inputs and outputs.

This feedback loop drives engagement and consistency. Instead of guessing whether a session was effective, users can see progress over time, reinforcing habit formation and long-term use.

“What makes DOJO Air different is that it turns breathing into something you can train and improve,” says Hayes. “That leads to stronger lungs, better endurance, faster recovery, and more control over your stress and overall health.”

The benefits span multiple areas, from athletic performance to mental resilience. By focusing on breath as a core driver of both physical and cognitive states, DOJO Air taps into a broad and growing market of users seeking better control over their bodies and minds.

Excitement for what’s ahead

As the team prepares for launch, momentum is already building. DOJO Air has begun forming partnerships, including with the Golden State Storm, a women’s professional tackle and flag football team based in the San Francisco Bay Area.

The company expects that interest will accelerate following the Kickstarter campaign, opening the door to additional collaborations across performance, wellness, and medical communities.

Following the campaign, DOJO Air plans to bring the product to market by Q4 2026. Long-term, the vision extends beyond a single device. The goal is to establish breath as a foundational layer of health and performance, supported by data, training, and continuous improvement.

By combining real-time measurement with guided training, DOJO Air is introducing a new way to think about breathing, not as something automatic, but as something trainable.

And for early adopters, the DOJO Air Kickstarter represents a chance to be part of that shift from day one.